Septiembre
Column
First, last and Markov models
Conversions in the 3 approaches
|
channel
|
first
|
last
|
markov
|
Porcentaje_Markov
|
|
Sojern_Ret
|
43
|
41
|
36.4177057
|
19.37%
|
|
cj.com
|
25
|
43
|
26.6869341
|
14.2%
|
|
Expedia_OTA
|
30
|
26
|
24.2556493
|
12.9%
|
|
Sojern_MF
|
10
|
8
|
13.2350420
|
7.04%
|
|
Google_Ret
|
14
|
13
|
12.3442377
|
6.57%
|
|
Expedia_Pros
|
11
|
5
|
10.7278160
|
5.71%
|
|
premium.com_Ret
|
7
|
5
|
10.6731421
|
5.68%
|
|
Triptease
|
5
|
9
|
9.4206945
|
5.01%
|
|
Google_Pros
|
8
|
6
|
7.1048753
|
3.78%
|
|
Email
|
10
|
10
|
6.7149724
|
3.57%
|
|
TripAdvisor_BL
|
5
|
1
|
5.9400223
|
3.16%
|
|
Expedia_TravelAds
|
6
|
5
|
5.5686677
|
2.96%
|
|
MSN_Ret
|
5
|
1
|
3.7227713
|
1.98%
|
|
Hotels.com_OTA
|
2
|
3
|
2.5942380
|
1.38%
|
|
MSN_Pros
|
1
|
3
|
2.3133914
|
1.23%
|
|
Natural Search
|
0
|
4
|
2.0720692
|
1.1%
|
|
premium.com_MF
|
1
|
0
|
1.5230005
|
0.81%
|
|
Facebook.com_Ret
|
1
|
0
|
1.0345294
|
0.55%
|
|
Kontent Room_MF
|
0
|
1
|
1.0370543
|
0.55%
|
|
Sojern_Pros
|
1
|
1
|
1.0289940
|
0.55%
|
|
Luxury Link LLC_Pros
|
1
|
0
|
1.0163695
|
0.54%
|
|
TripAdvisor_Pros
|
1
|
0
|
1.0187973
|
0.54%
|
|
Travelzoo
|
0
|
1
|
0.5211006
|
0.28%
|
|
Hotels.com_Pros
|
0
|
1
|
0.5167306
|
0.27%
|
|
MAIA-APP
|
1
|
1
|
0.5111952
|
0.27%
|
Septiembre
Efectos de remover un medio de los caminos observados
Septiembre
Column
Tabla de inversión por medio, cálculo de la inversión óptima
Presupuesto según el modelo probabilístico
|
medio
|
inversion
|
inversion_markov
|
Actual
|
Markov
|
|
Expedia_OTA
|
16120
|
21440
|
13.7%
|
20.7%
|
|
Sojern_Ret
|
22349
|
21440
|
19%
|
20.7%
|
|
cj.com
|
5335
|
15712
|
4.5%
|
15.1%
|
|
Sojern_MF
|
3500
|
7794
|
3%
|
7.5%
|
|
Google_Ret
|
14669
|
7264
|
12.4%
|
7%
|
|
Expedia_Pros
|
10000
|
6317
|
8.5%
|
6.1%
|
|
premium.com_Ret
|
2280
|
6281
|
1.9%
|
6%
|
|
Google_Pros
|
19112
|
4180
|
16.2%
|
4%
|
|
TripAdvisor_BL
|
1000
|
3497
|
0.8%
|
3.4%
|
|
Expedia_TravelAds
|
7732
|
3279
|
6.6%
|
3.2%
|
|
MSN_Ret
|
899
|
2190
|
0.8%
|
2.1%
|
|
MSN_Pros
|
934
|
1360
|
0.8%
|
1.3%
|
|
premium.com_MF
|
821
|
895
|
0.7%
|
0.9%
|
|
Kontent Room_MF
|
1000
|
612
|
0.8%
|
0.6%
|
|
Facebook.com_Ret
|
4485
|
606
|
3.8%
|
0.6%
|
|
Sojern_Pros
|
4000
|
606
|
3.4%
|
0.6%
|
|
Hotels.com_Pros
|
3591
|
306
|
3%
|
0.3%
|
Octubre
Column
First, last and Markov models
Conversions in the 3 approaches
|
channel
|
first
|
last
|
markov
|
Porcentaje_Markov
|
|
Sojern_Ret
|
38
|
32
|
31.8147367
|
15.44%
|
|
cj.com
|
29
|
41
|
28.7018888
|
13.93%
|
|
Google_Ret
|
20
|
28
|
24.2836364
|
11.79%
|
|
Expedia_OTA
|
19
|
17
|
20.2855710
|
9.85%
|
|
Sojern_MF
|
12
|
11
|
19.2690194
|
9.35%
|
|
Triptease
|
11
|
9
|
12.7402445
|
6.18%
|
|
TripAdvisor_BL
|
5
|
8
|
10.4384937
|
5.07%
|
|
Expedia_TravelAds
|
10
|
9
|
9.5717290
|
4.65%
|
|
premium.com_Ret
|
10
|
7
|
7.8751053
|
3.82%
|
|
Expedia_Pros
|
12
|
5
|
7.7528428
|
3.76%
|
|
Google_Pros
|
9
|
7
|
6.4114606
|
3.11%
|
|
Natural Search
|
1
|
9
|
5.9655015
|
2.9%
|
|
premium.com_MF
|
6
|
2
|
4.4828886
|
2.18%
|
|
Email
|
7
|
5
|
3.4969541
|
1.7%
|
|
Orbitz
|
2
|
0
|
2.0031047
|
0.97%
|
|
Hotels.com_OTA
|
1
|
2
|
1.5048799
|
0.73%
|
|
MSN_Ret
|
2
|
3
|
1.5033336
|
0.73%
|
|
MAIA-APP
|
2
|
2
|
1.4742628
|
0.72%
|
|
premium.com_Pros
|
2
|
0
|
1.4589026
|
0.71%
|
|
Facebook.com_Ret
|
1
|
2
|
1.0035625
|
0.49%
|
|
MSN_Pros
|
2
|
2
|
0.9790276
|
0.48%
|
|
Sojern_Pros
|
2
|
2
|
0.9928414
|
0.48%
|
|
Facebook.com_Pros
|
1
|
1
|
0.4983278
|
0.24%
|
|
Hotels.com
|
1
|
1
|
0.4894622
|
0.24%
|
|
TripAdvisor_Pros
|
1
|
0
|
0.5029668
|
0.24%
|
|
trivago.com
|
0
|
1
|
0.4992556
|
0.24%
|
Octubre
Efectos de remover un medio de los caminos observados
Octubre
Column
Tabla de inversión por medio, cálculo de la inversión óptima
Presupuesto según el modelo probabilístico
|
medio
|
inversion
|
inversion_markov
|
Actual
|
Markov
|
|
Sojern_Ret
|
33500
|
24634
|
20.9%
|
30.9%
|
|
cj.com
|
7242
|
22226
|
4.5%
|
27.9%
|
|
Expedia_TravelAds
|
9845
|
7411
|
6.2%
|
9.3%
|
|
premium.com_Ret
|
6574
|
6102
|
4.1%
|
7.7%
|
|
Expedia_Pros
|
8996
|
6002
|
5.6%
|
7.5%
|
|
Google_Pros
|
23305
|
4964
|
14.6%
|
6.2%
|
|
premium.com_MF
|
5500
|
3469
|
3.4%
|
4.3%
|
|
MSN_Ret
|
974
|
1162
|
0.6%
|
1.5%
|
|
premium.com_Pros
|
2090
|
1131
|
1.3%
|
1.4%
|
|
Facebook.com_Ret
|
5899
|
778
|
3.7%
|
1%
|
|
Sojern_Pros
|
4000
|
767
|
2.5%
|
1%
|
|
MSN_Pros
|
693
|
759
|
0.4%
|
1%
|
|
Facebook.com_Pros
|
3535
|
386
|
2.2%
|
0.5%
|
|
Expedia_OTA
|
40426
|
0
|
25.3%
|
0%
|
|
Hotels.com_OTA
|
6149
|
0
|
3.8%
|
0%
|
|
Orbitz
|
1181
|
0
|
0.7%
|
0%
|
Noviembre
Column
First, last and Markov models
Conversions in the 3 approaches
|
channel
|
first
|
last
|
markov
|
Porcentaje_Markov
|
|
Sojern_Ret
|
24
|
22
|
20.3346234
|
20.33%
|
|
cj.com
|
16
|
20
|
13.9110859
|
13.91%
|
|
Expedia_OTA
|
11
|
9
|
11.0020267
|
11%
|
|
Sojern_MF
|
7
|
6
|
8.0193370
|
8.02%
|
|
Google_Ret
|
8
|
8
|
6.8865210
|
6.89%
|
|
Triptease
|
4
|
5
|
6.2100196
|
6.21%
|
|
Google_Pros
|
6
|
2
|
5.2457733
|
5.25%
|
|
Natural Search
|
2
|
5
|
4.9880662
|
4.99%
|
|
Expedia_Pros
|
2
|
6
|
4.6874170
|
4.69%
|
|
premium.com_Ret
|
4
|
2
|
3.7165558
|
3.72%
|
|
Email
|
5
|
4
|
3.2406679
|
3.24%
|
|
TripAdvisor_BL
|
2
|
4
|
3.2053708
|
3.21%
|
|
Expedia_TravelAds
|
2
|
3
|
2.6716303
|
2.67%
|
|
premium.com_MF
|
1
|
0
|
2.0835073
|
2.08%
|
|
MSN_Ret
|
2
|
1
|
1.6328859
|
1.63%
|
|
Facebook.com_Ret
|
1
|
1
|
0.5394878
|
0.54%
|
|
MAIA-APP
|
1
|
1
|
0.5425241
|
0.54%
|
|
premium.com_Pros
|
1
|
0
|
0.5442591
|
0.54%
|
|
Sojern_Pros
|
1
|
1
|
0.5382407
|
0.54%
|
Noviembre
Efectos de remover un medio de los caminos observados
Noviembre
Column
Tabla de inversión por medio, cálculo de la inversión óptima
Presupuesto según el modelo probabilístico
|
medio
|
inversion
|
inversion_markov
|
Actual
|
Markov
|
|
Sojern_Ret
|
18230
|
19850
|
18.7%
|
28.9%
|
|
Expedia_OTA
|
22290
|
10742
|
22.8%
|
15.7%
|
|
Sojern_MF
|
6365
|
7831
|
6.5%
|
11.4%
|
|
Google_Ret
|
6240
|
6727
|
6.4%
|
9.8%
|
|
Google_Pros
|
11922
|
5126
|
12.2%
|
7.5%
|
|
Natural Search
|
9845
|
4872
|
10.1%
|
7.1%
|
|
Expedia_Pros
|
6936
|
4579
|
7.1%
|
6.7%
|
|
premium.com_Ret
|
2845
|
3632
|
2.9%
|
5.3%
|
|
premium.com_MF
|
2236
|
2031
|
2.3%
|
3%
|
|
MSN_Ret
|
1394
|
1592
|
1.4%
|
2.3%
|
|
Facebook.com_Ret
|
2194
|
527
|
2.2%
|
0.8%
|
|
premium.com_Pros
|
2845
|
527
|
2.9%
|
0.8%
|
|
Sojern_Pros
|
4298
|
527
|
4.4%
|
0.8%
|